Brian Nosek

C0-Founder and Director, Project Implicit

n nosekBrian Nosek (PhD., Yale University, 2002) is associate professor in the Department of Psychology at the University of Virginia. He co-founded and directs Project Implicit ( an Internet-based multi-university collaboration of research and education about implicit cognition – thoughts and feelings that exist outside of awareness or control. Project Implicit has been featured at national and internal conferences, including those sponsored by the National Institute for Minority Health and Health Disparities.  It has been used by health service researchers to better understand the role of bias in clinical decision-making that impact health outcomes.


In 2007, he received early career awards from the International Social Cognition Network (ISCON) and the Society for the Psychological Study of Social Issues (SPSSI).  Nosek investigates the gap between values and practices – such as when behavior is influenced by factors other than one’s intentions and goals. Research applications of this interest are implicit bias, diversity and inclusion, automaticity, social judgment and decision-making, attitudes, beliefs, ideology, morality, identity, memory, and barriers to innovation.


Through lectures, training, and consulting, Nosek and Project Implicit apply scientific research to improve the alignment between personal and organizational values and practices. He also co-founded the Open Science Framework ( to develop infrastructure and create processes that maximize the consistency between scientific values and scientific practices